So what does this phych profile have to do with technology?  Karma.

In the new social networking site, Plurk, users are given a Karma score.  The Karma score is somewhat of a barometer for participation on the network.  Users gain Karma points for each quality post they publish, credit for commenting on others’ plurks, recruiting fans and friends, and even for attaching an image to their profile.  Although the exact “dark magic” behind the karma score is invisible, it’s interesting to me that all of the items users are evaluated on are things that could easily be incorporated into a rubric for being a participant in a social network.

I have tried in the past to be a better participant in communities like Twitter, but I never felt I was getting out of it what I put into it.  Granted, I didn’t spend much time putting in, but I’ve found that my competitive spirit wants to see that Karma score rising.  To me, it’s validation that someone (albiet that someone is a computer program) is measuring my progress.  In a way, I’ve become the carrot-lured horse drawing the cart and I just keep moving forward.  I don’t feel like my Karma score needs to be any higher than anyone else’s, but when I see my Karma score decline a bit, it’s an indication that I’m not doing something right and I become more thoughtful about what I’m giving back to the community.

My participation in Plurk has not been entirely motivated by my Karma, though.  I’ve found the ease of keeping track of various conversations has been the best benefit.  I’m also extremely grateful that there is a quality Twitter alternative.  My colleagues Rick Weinberg and Mark Carls can tell you I had a not-so-nice nickname for Twitter, and now that we’ve all converted I’m quite pleased (as long as my Karma keeps rising!).